Gaffer Puma

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Inspired by the sports brand PUMA’s – “Make Football Anywhere” DIY campaign, London design studio GBH wanted to capture the “raw, passionate enthusiasm” of grass-roots football. Tape plays a pivotal role in amateur footy, from securing the nets to holding shin pads in place, so it seems appropriate that GBH has created PUMA’s new typeface out of gaffer tape.

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“The start point was to order 150 rolls of tape and begin experimenting with folding, ripping and sticking it into shapes, to form a full Roman alphabet and the all-important kit numerals,”

GBH’s Jason Gregory.

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Puma-2012.ttf The quick brown fox jumps over the lazy dog

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